Abstract

This Study was carried out specially to study the impact of marketing knowledge and information on consumers buying behaviour with special reference to consumers in Hong metropolitan market. In carrying out this research, a questionnaire was designed with questions to know the impact of marketing information on consumers buying behaviour and also to know the consumers purchasing behaviour after a given period as a result of their exposure to advertisement. The finding of the study shows that most consumers behave so illogical to promotional tools. So they need to be guided in their purchasing decisions. It was recommended at the end of the study that marketers should increase the level of their marketing strategies and awareness to consumers, telling them of the existence, performance and benefits of the products.

Keywords

Consumer, Consumer Behaviour, Market Information, Knowledge, Advertisement